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Trend 3: Designer goods command higher premiums

After a long period of market education, consumers have a clear understanding of
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After a long period of market education, consumers have a clear understanding of the pet product category itself. The property of counter-economic cycle and strong emotional needs make pets hot on the track. Among them, the market increment mainly comes from the consumption upgrading of young groups, such young consumers have their own unique circle awareness, are willing to accept novel brands and products, and can withstand higher brand premiums


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Design sense is a powerful tool to increase brand premium. In the pet supply industry, well-designed products have global appeal. No matter what country pet owners are in, they love beautiful and decorative products. Through excellent design, the brand can reach the international market and attract more consumers, thus increasing the sales volume and premium of the product



Vetreska (未卡) is an example of increasing brand premium through the combination of product design sense with stylish website design, and its watermelon line uses the recognized watermelon logo, which has successfully struck a chord with consumers in several countries and regions.


Many pet products out of the sea brands also pay great attention to the design aesthetics of products and websites, such as creating a modern home to adapt to the minimalist product PetKit, Japanese simple wind Pidan......


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Pet product samples

Pet product samples

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Success Story 1

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