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2024 foundation makeup products Market Report

2024-06-07 Visits:

Face foundation makeup is the first major category of makeup


2024Q1 sales of 2.791 billion, an increase of 7.48%, is the first color cosmetics category


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Liquid foundation and cushion foundation are the key categories in the face base/foundation category


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Sun protection has become one of the most popular benefits of base makeup


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Makeup/concealer/oil control is the mainstream claimed effect, TOP10 Chinese products brand sunscreen free foundation


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Lightness/concealer/makeup retention is the mainstream claim of the air cushion

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Light and breathable is the primary reason consumers buy base makeup

Light and breathable, durable makeup, and fine powder are the three key factors


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Market trend


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