Mercedes-benz has entered into a licensing partnership with Italian perfume maker Give Back Beauty
Key word: Mercedes-benz Give Back Beauty
News: Italian Beauty fragrance manufacturer Give Back Beauty has entered into a long-term licensing partnership with Mercedes-Benz, under which Give Back Beauty will be responsible for the creation, production, marketing and distribution of Mercedes-Benz branded fragrances. Mercedes-benz's two brands, Mercedes-AMG and Mercedes-Maybach, are also part of the deal, and the first Mercedes-Maybach fragrance line is expected to be launched in September.
With the help of Give Back Beauty, the Mercedes-Benz perfume brand will further improve its ality.
Puig, the Spanish beauty group, plans to raise €2.5bn in an IPO
Key word: Puig IPO
On April 8, according to foreign media reports, Spanish cosmetics group Puig announced plans to list on the Spanish stock exchange. The goal is to raise more than 2.5 billion euros. According to the report, banking institutions have valued Puig on the stock market at around 8 billion to 10 billion euros. Puig said it hoped to raise around 1.25 billion euros through the initial public offering, followed by a larger secondary offering that would raise a total of more than 2.5 billion euros.
The development and expansion of the Puig Group cannot be separated from the acquisition of brands over the years.
Estee Lauder 2024 debut!
Key word: Estee Lauder KIKI World Venture capital
New Incubation Ventures, the early stage investment and incubation arm of Estee Lauder Group, and venture fund a16z crypto led a $7 million round of funding for Web3 beauty startup KIKI World on April 9. KIKI World, founded in 2023, is a software and beauty company with corporate headquarters in Los Angeles.
Kiki is using the cutting-edge technology of web3 to rethink how consumers will co-create with brands in the future.
Shiseido China releases a car fragrance with anti-fatigue effect
Key word:Shiseido, Toyota, car fragrance
On April 22, 2024, on the occasion of the official opening of the 18th Beijing International Automobile Exhibition, Shiseido China announced that it will provide Toyota in the Chinese market with an exclusive research and development, with the effect of anti-fatigue embedded car fragrance "cinnamon", which will be carried on Toyota bZ pure electric exclusive series and a variety of smart electric hybrid models. This cooperation is the first cross-border cooperation between Shiseido China as a beauty company and an automotive brand in the field of in-car fragrance, aiming to provide consumers with a more diversified, unique and innovative experience.